Do the best work you've ever done...
When a client comes to you and says, give me the most beautiful cinematic footage, oh, and make a million dollars on Kickstarter. That was no easy task, but we were up for the challenge. One of our favorite aspects of what we do is to co-create with the best in different walks of life. Working with some of the leading athletes pushing the boundaries in their sports and with the Life Lite.
During our experience on this project, we were lucky enough to travel to the North Shore of Oahu and produce four day video shoot of some of the most forward thinking surfing of today. Filming started at dusk where Jamie O'Brian and friends paddled out to Pipeline to night surf with the Lume Cubes cut into the boards. From there, we had an epic night of skating with Ryan Sheckler and filming with Erik Bragg to round out some lit up tunnel skate skating. This project was created both as an inspirational, cinematic brand video as well as the primary execution to fund for their Kickstarter campaign.
We met an arsenal of athletes, content creators, influencers and innovators during this experience. The overflowing creativity during this production was inspiring and we hoped to encapsulate it in this video.