Social media campaign

 
 

Collaborating with the newMark team is always fun, but this social campaign was by far the sweetest. Just in time for Valentines Day, we teamed up with Playboy to develop a series of co-branded content for a Bunnies editorial feature across multiple social platforms with tens of thousands of views.  

 

Website Feature

with love, newMARK

When the girls of newMARK were asked to give a sneak peak into their Valentine's Day love campaign, it was nothing but smiles. We knew this piece needed a custom music track to showcase the sweet nature of the day and messaging for the campaign strategy.  

Credits

Client: newMark Models & Playboy

Produced: Jenna Carlisi-Iler

Filmed & Edited: Tim Iler

Music: 'Three Little Words ' Tim Iler & Stevie Porzak

Featured Models: Ivy Miller, Caite Barker, Natalie, Simha, Brianna Barns


Playboy.com

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.

Screen Shot 2017-02-14 at 1.36.14 PM.png

Social videos

 

In order to maximize the campaign reach, we leveraged each of the girls social media following by creating a series of individual breakout videos that each of them posted. To keep with the branded look and feel, each video featured the campaign song and footage from throughout the day.  

 

over 100,000 views